Do you need a strong web team today?
Talk to Axel, our business manager, call him on +46703557355 or email axel@weahead.se
Talk to Axel, our business manager, call him on +46703557355 or email axel@weahead.se
The capability to successfully migrate a business-critical platform with 14 million product pages across three markets, ensuring business continuity and establishing an entirely new technical foundation without disrupting daily operations.
By implementing API-first principles and a headless CMS, Adlibris gained exceptional flexibility. They can now freely integrate API-driven solutions and innovate at high speed, without the constraints of vendor lock-in.
Unlike platforms where SEO is an afterthought, the new Adlibris solution is engineered from the ground up for organic visibility. The combination of top-tier performance, fully indexable pages, and advanced structured data delivers lasting dominance in search rankings.
Delivery of a robust, thoroughly tested platform with a proven 99.9% SLA and top-tier Core Web Vitals. This maximizes uptime, strengthens user trust, and minimizes technical risk.
We Ahead has served as the technological spearhead in Adlibris's historic platform overhaul. By replacing an aging .NET environment with a groundbreaking architecture based on Next.js and MACH principles, we have not only modernized their tech stack—we have equipped them for the future of commerce, boosted their competitive edge, and delivered measurable business results.
Founded in 1997, Adlibris was one of the pioneers of Nordic e-commerce. Today, it is the largest online bookstore in the Nordics, with physical stores across the country and a product range exceeding 14 million items.
Despite its position as a market leader, Adlibris faced a pivotal turning point. Their previous platform held back innovation, slowed development cycles, and made it difficult to adopt modern SEO strategies. The monolithic architecture limited both adaptability and the ability to create competitive customer experiences. The mission was clear: execute a full-scale technological transformation to secure long-term growth and meet the demands of an ever-more digital marketplace.
Together with Adlibris, We Ahead implemented a completely new, fully tailored e-commerce platform. Our contribution was not just a technology upgrade—it was a paradigm shift in how Adlibris approaches digital sales and platform innovation.
The transition to the new platform has delivered concrete, impressive results that redefine Adlibris’ digital presence and operational capabilities. The focus has been on building a robust technical foundation that ensures long-term stability, visibility, and capacity for innovation.
By leveraging the power of Next.js, we created a site with near-instant load times and top scores in Google’s Core Web Vitals. This technical excellence not only provides a seamless user experience that strengthens the brand, but also acts as a significant ranking factor—giving Adlibris an immediate competitive advantage in search visibility.
A primary goal of the project was to build a platform optimized for maximum organic reach. The new architecture, powered by efficient server-side rendering, ensures full indexability of Adlibris’ massive catalog of 14 million product pages. We implemented a comprehensive structured data strategy (Schema.org), enabling search engines to better understand and present product information with rich results. This transformed SEO from a reactive effort into a proactive, technically driven cornerstone of their traffic strategy.
One of the most critical success factors has been the creation of an exceptionally stable platform. With an SLA consistently at 99.9% and a drastic reduction in production bugs, we have provided Adlibris with a dependable engine for its e-commerce operations. This resilience protects revenue during peak sales periods and guarantees maximum availability for both customers and search engine crawlers.
The API-driven architecture has revolutionized personalization capabilities. For users, this means more relevant product recommendations and tailored experiences. For Adlibris’ editorial teams, the move to a headless CMS offers a new level of freedom—allowing them to create and target personalized content without relying on developers.
By building on MACH principles, we have given Adlibris strategic freedom. The modular, API-first architecture frees them from vendor lock-in and allows them to scale, integrate new technologies such as generative AI, and adapt rapidly to market and customer needs.
The modern tech stack and optimized workflows have significantly shortened the time from idea to shipped feature. This gives Adlibris a powerful competitive edge and the ability to stay ahead with continuous releases and innovation.
The collaboration between We Ahead and Adlibris demonstrates how the right technical decisions, combined with strategic expertise, can not only modernize a platform but also create a sustainable foundation for future growth and innovation.
